A lot of wonderful things going on in here. The logotype is incredible, the layout perfect, and the imagery spot on. Love the weight of the font and the subtly distinctive modifications. I am really averse to the modern trend of forcing a logo mark. This image recalls the time when they knew how to create a proper logotype.
1970’s Alberta, Canada highways
06.28.2007
I agree, great logo and imagery there. I think I also agree with you about forced logos. I was wondering if you had an example or two of what you consider to be particularly bad “logo forcing”. Curious as to your specific take on things.
Greg-
I will try to dig up some stuff. I guess back in my years of freelance work I used to always get annoyed with clients who insisted on a logomark even when one really didn’t make sense. A distinctive wordmark feels so much cleaner and refined. Of course there are times when a logo makes a lot of sense, a lot of times in fact. I guess I am just against complex logos and the best way to keep it minimal is to keep it to type only.
Hi, there!..7d3b084308d33ed32324018b9f72177d
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