httpvhd://www.youtube.com/watch?v=rqC2xpCaG80
The Verge has posted an interview with Apple product photographer Peter Belanger. Amazing how much work goes into the process. As evidenced by this video, there’s a lot more than straight up photography going on, which is to be expected. Was a little surprised they went as far as to accentuate the chrome on the bezel but I supposed it’s par for the course with this sort of thing.
Overall I was a little underwhelmed with the process. I would have assumed Apple did this all in-house in some space that looked like a set from 2001 with airlocks and cleanroom suits.
Why not create a 3d model of the phone if you’re going to edit it that much in post? Seems a bit overkill when all you’ve really kept of the photograph is the overall shape.
From what I understand, this isn’t actually an Apple product photo session, but a MacWorld magazine session…
Funny to see how ugly the final magazine cover turned out. This video is great at showing step by step how and where the ugliness crept in.
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