Posts by Rory

Building a fast car is expensive. Title sponsors pay large sums in sponsorship fees to display their brand prominently on a race car, and their brand esthetic usually dictates the color scheme applied to the rest of the vehicle. Some people lamented the arrival of decal-infested machines, but I’ve always been fascinated with how a creative paint job can make a some of these objects much more memorable.

In this first series, I’ve featured one of motorsport’s oldest title sponsors, Martini & Rossi.

-Rory

Allan de la Plante was a photographer during one of motorsports heavily transitional eras, at a time when F1, CAN-AM, and Indy Car chassis builders were just starting to grasp what they could do with these fiberglass tubs in the way of aerodynamics. A close personal friend of the late great Gilles Villeneuve, Allan captured alot of beautiful images that turned me onto racing to begin with, he always focused on getting a different perspective from the hundreds of other photographers attending any given race.

-Rory