Posts in ISO50

Avant Garde Magazine #8 next to the Command Print. Thought they made a nice pair. Avant Garde was a short lived art/culture magazine in the late 60’s-early 70’s. The magazine itself always had great art direction and layout, but it’s main contribution was, of course, Herb Lubalin’s logo which was the basis for the ITC Avant Garde typeface. This has always been a very controversial font in the design world, many claim it is overused and abused. Lubalin himself thought the face was misunderstood and overused, rendering it something of a 70’s cliché. Whatever the case may be, I have found it to be a striking and versatile font in my own work. The Madrone print is a good example of how I like to use Avant Garde, it’s strict forms and tight angles make perfect building blocks for large scale use.

This is a variant of the Svenska print I did that has yet to make it into printed form. I will be posting random variations of some of my released work to hopefully give a better look at the process of working through a design and refining the various elements. The original Svenska print is here and version 2 is here.

The new “Paths 2” shirt is available now at The ISO50 Shop. It’s printed on an American Apparel Asphalt tee and features an Aqua / Cream colorway. Check it out >

Welcome to the new front-end of ISO50. I’ve decided to shift the site into a blog format to make it easier to update and get more fresh content up. I will be posting all sorts of things, my own work, other’s work that I find inspirational, and anything design related that I think would make for good viewing. Your comments are welcome and appreciated, I will do my best to answer any questions.

You can always visit the ISO50 Portfolio to see all my work, or you can check out the ISO50 Shop for prints, clothing, music and more. The Blog will be located at blog.iso50.com, keep an eye on it for new work, unreleased stuff, and all things ISO50 / Tycho related.

The OFFF festival in Barcelona was amazing this year, a lot of incredible work on display and some great speakers too. Above are a few images from the fesitval, click the following link to see some more: (more…)

The latest newsletter is out now featuring a new print and shirt which are available at the ISO50 Shop >

A new version of the “Ursine” shirt is now available at the ISO50 shop. Printed on American Apparel fine jersey cotton in Aqua.
Get it at the shop > "

ISO50 has been nominated for a 2007 SWSW Web Award : Go here to vote ISO50 for People’s Choice Award >

There are 2 new shirts available at the shop, a new color version of the Tycho shirt and the new Field Research Tee.
Check them out >

I’ll be hosting a booth at this years OFFF festival in Barcelona, Spain. Full details info coming shortly.