Posts in Products

A couple updates from The ISO50 Shop for you. First up, a new shirt is now available. The summer edition of the Syv shirt in white on American Apparel 50/50 is now available. The 50/50 is a light, flexible cotton/poly blend which is nice and breathable for the hot summer months ahead. It has a very tailored fit with a perfect length. Get your size while they last here.

We’re also having a 20% Summer Sale going on now at the shop. Take 20% off most items in the shop (excludes giclee prints). The discount will be reflected in your checkout total, not on the individual pages. The sale runs for a limited time only so get on it!

It’s certainly safe to say that a large number of people (myself included) have been plagued with an acute case of the “wants” when it comes to iPhone 4. Some of the new features are just downright awesome—Facetime, multitasking, HD video, 5 megapixel camera and the list goes on. We’re seeing all these cool new features, but at what cost do they get included?

During Apple’s keynote, some of the new technology was explained, one of which was the new antenna. The new iPhone chassis was designed not only to provide a more rigid body for the thin, refined design, but also to function as the antenna. As Steve Jobs mentioned during the keynote, the antenna is a metal band wrapping the phone and is comprised of two parts. One part for Bluetooth, Wi-Fi, and GPS; the other for UMTS and GSM.

After reading this article, I began to question whether or not this new antenna was really executed that well. A prime example is shown in these videos: iPhone 4 losing reception when placing your hand over the antenna band. Have I seen this happen in person with iPhone 4? The answer is yes. It’s like magic; something that only Harry Potter should be able to do.

Just to clarify I’m not talking smack against Apple here, I’m just questioning how such a huge oversight like this could occur here. Some folks are suggesting that the phones tested were using the suggested* rubber case (which solves the problem), but I can’t seem to grasp the idea that, in all the testing that was done, no one seemed to notice this reception issue? Perhaps it was noted, but at that point did the rubber case become the solution to the problem? With past iPhones I’ve experienced drop calls which also makes me wonder if this whole time its been the actual design of the iPhone that has inhibited the reception and not AT&T (hard to believe).

On that note while I have your attention, I thought I’d ask for your thoughts.

Would you still buy iPhone 4 even though they are experiencing this issue?

Do you think Apple knew about the reception issue of iPhone 4?

The holidays are upon us and we’re having a sale at The ISO50 Shop to celebrate. All items (excluding giclees & music) are now 15% off the regular price. Get in while it lasts →

Discount is applied at checkout, you won’t see it until you view your cart or checkout.

There are a some new shirts up at the ISO50 Shop and I thought I’d announce them here before they go out in the newsletter next week. First is “Syv”, which is printed on the new American Apparel Tri-Blend “Coffee”, which is sort of a dusty version of the normal heather grey tri-blend with a slight coffee tint. When I first saw samples of these I was immediately hooked. The color and feel are exactly what I have been wanting for a while now and they compliment the design I had in mind well.

Next is the new Vuela colorway, black on black. I have been using American Apparel black shirts for a while now and while they have their own thing going on, I wanted to be able to work with a shirt that felt a little more vintage. I found a company called Alternative Apparel (no points for originality on the name…) who offer some pretty interesting colors. I like how their swatches aren’t truly red, or blue, they’re sort of a distressed version with a little color shift. For the Vuela shirt I went with their “Earth Coal” color, it feels sort of like a vintage concert tee, nice and soft with a slim cut. Definitely of the most comfortable tees I own.

All designs are available in men’s and women’s sizes. Quantities are limited so if you’re trying to get in on these before the holidays, now would be the time.

→ Check them out at The ISO50 Shop

Just a quick note to let you know that many of the shirt designs at the shop have just been restocked. Among many others, Vuela, 77 Black-Black-Tri and 1976 Tri-Blue are all back online.

Link

The Spacetime Collection is a set of whimsy outer outer space-themed wall decals co-curated by Kitsune Noir and Poketo. They enlisted a talented group of artists to design the collection; Mike Perry, Cody Hudson, Damien Correll, and Andy Miller. Each set is different, but the idea is to combine them to make any kind of wall galaxy that you want.

I spent my morning pasting up the decals and my galaxy is displayed above. This was extremely fun; just pasting things every which way and creating something wacky on the spot. Compared to my normal, highly regimented routine on the computer, this was a refreshing change of pace. I find that I do less and less work “offline” so to speak, and it’s great to spend some time creating without a mouse and keyboard (or design brief and deadline for that matter). My roommates were surprised to find our whiteboard transformed into a very unusual (and exciting) combination of space diagrams and whimisical illustrations. ‘Wonderfully weird’ we determined.

Information regarding the project can be found over at Kitsune Noir or the Poketo website.

The heat is coming down hard out here in California so I decided to do a limited run of the 77 shirt on the new American Apparel Tri-Blend Black. It’s super soft and super light for those long summer days. You can check them out at the ISO50 Shop: Men’s Shirt | Women’s Shirt.

On a side note, these are the first product shots I’ve done with all strobe flash lighting. I picked up a Nikon SB-900 and SB-600 and have been loving them. I still have a lot to learn but I am really happy with the initial results (see above; used SB-900 w/ diffuser on camera and remote SB-600 on stand w/ umbrella). I’ll be posting more on the flashes this week.

Spring is finally creeping into town (although very slowly here in San Francisco) and I’ve been way into the AA tri-blend tees this year. So I printed up a modified version of the Vuela Print on Heather Grey tees for your sunny weather enjoyment. As always, you can get yours over at the ISO50 Shop. I’m also clearing out a lot of the older designs to get ready for summer so you’ll find lots of shirts marked down 20-30%. All marked down shirts are the final pressing of that particular design/colorway.

On a related note I’ve been spending a lot more time trying to learn the ins and outs of product photography. I’ve been shooting the products for years but I’ve never spent enough time worrying about the color accuracy of the output. After all this time working with cameras you’d think it would come easy, but I was surprised to find how difficult it was to get good shots when the goal is creating a color accurate representation of an inanimate object. With my creative photography I’m always trying my best to make things appear inaccurate and I guess old habits die hard. For the shots above I used a tungsten photo bulb/can light along with a Quad CF lamp from Calumet. I had been using 3 lights but it turned out that hitting the subject from the right side and front with lights and letting some natural light in from the left (there was a window there) made for better dynamics so I’ve been sticking with the 2 light setup.

The last couple product shoots were the first times I’ve used a Gretag card to calibrate the camera color temperature under the lights. That and shooting in NEF RAW really went a long way to getting a solid foundation, but there was still a lot of work done in post. Having the calibrated monitor definitely helped at that point, but the real key I found was changing my own perception of the image and training myself to see it in a different way than I’m used to. I always catch myself slipping and trying to make the shots look interesting or enhanced and then have to step back and realize that this needs to be a literal representation of the real object. At any rate, I’ve got a ways to go (can’t even imagine how they get all those high end fashion shots) but it’s been surprisingly interesting learning the subtitles and nuance of a new kind of photography. It certainly is it’s own art form. I’m sure a lot of you have some product photography chops, feel free to share any of your tricks of the trade in the comments.

Also, I know I’ve been promising it for a long time, and I assure you, a very detailed post about color calibration is on the way. The project has sort of taken on a life of it’s own and I’ve brought Alex on board to help with research and production. We’re going to be shooting an interview with a color expert in the next couple weeks and we should wrap the post soon after that so stay tuned!

This thing’s gonna change everything. The new Operator 1 (OP-1) from Teenage Engineering truly shows how beautiful synthesis can be (though the Buchla 200e definitely has some chips in the pile).

A hybrid digital synthesizer and MIDI controller with enough features to question if this thing is even real.

8 synthesizer models (FM, Virtual Analog, String, +), 8 samplers, on board effects, OLED display, battery powered, built in microphone, FM radio, built in speaker, mp3 export, and a sequencer so cool – it’s still “secret”.

ETA: 10-12 months. Price TBA.

More info here: http://teenageengineering.com/products/op-1/

“TE-10” – Audio Sample

OLED Display Test

httpv://www.youtube.com/watch?v=ZTtXBRCXTKk

With spring all but here (at least in San Francisco) I thought it would be a good time to whip up some new tees using American Apparel’s summer-friendly Tri-Blend Heather shirts (50% Polyester / 25% Cotton / 25% Rayon). The result is this new 1976 on American Apparel Tri-Blend Heather Blue. When I first designed the original version of the 1976 tee, I had this sort of vintage track tee vibe in mind. At the time, AA didn’t offer a Tri-Blend shirt in blue so I ended up going with the cotton baby blue — which I think has it’s own thing going on — but once I saw the new tri-blend blue I knew it would be perfect for a subtle remix.

Shirts have always been a fun design challenge for me. Unless you’re a pretty big company, you’re pretty limited in your color choices when it comes to blank shirts. Sure, American Apparel (one of the blank shirt manufacturers with the best cuts and colors) has a great selection of colors, but most are pretty straight-forward, bright colors. For most of my designs I envision washed out, faded colors and there really aren’t that many companies offering that kind of blank these days. AA’s tri-blends come very close and the fit and feel are incredible, so I usually end up going with that combo. But it can be a rather daunting task to balance your Pantone ink choices with the dye colors to try and reproduce the style and look you’re going for. You can always mock it up in Photoshop, but you really never know what it’s going to look like until you print one up and see the real thing.

After all that comes the task of trying to get photos of the shirts that accurately reproduce the color and texture, which can be even harder than designing the shirts in the first place. This time around I had a Gretag card and some color-correct CF lights so it went a little more smoothly. I shot in NEF format RAW on the Nikon and got some pretty usable output this time. The process of brining the RAW shots in is always a bit tedious, but it definitely yields more accurate and flexible results. I usually try to get one shot that’s as color accurate as possible (first shot above) for the storefront, and then another, more effected version (second image above) to give another perspective on the shirt. I’m still planning to rent a better lens for a day or so and see if that helps any, although after this most recent session I am feeling a little more confident with my D80. Also, a quick thanks to my little brother Kirk for modeling the shirt! I usually have to hold the remote while taking the shots of myself and it’s a lot harder to frame up shots and get the settings down that way.

At any rate, the ISO50 1976 Tri-Blend Heather Blue is now available for your enjoyment, get them while they last!