Abuzeedo has posted a collection of “15+ Amazingly Clever Logos” taken from Michael Evamy’s book, “Logo”. Some pretty cool stuff in there but mostly it’s just nice to see them in quality printed form. Many of these — such as the USA network logo — I tend to take for granted. But when I see them printed so nicely in black and white on the page I gain a whole new appreciation for them. Still nowhere near this though.
Clever Logos
03.04.2009
I dunno man, that USA one is fricken’ hot. Especially — as you said — printed like that.
Some of those vintage logos don’t really have a solidarity, harmony and balance in their shape. Damn, I wish I could articulate this shit better.
But, I guess I’m the only person in the world that I know of, that believes design is objective.
Its amazing how the USA logo and the ASU logo have alot of common features.
That London Symphony logo is amazing… LSO and the conductor! Awesome stuff.
Yeah I’m definitely a fan of that USA logo. I love pretty much anything that incorporates a clever use of negative space. Gets me every time.
Surprised this one didn’t make the list:
http://www.logodesignlove.com/images/simple-logos/mother-and-child-logo.gif Clever clever clever
that might be the most clever logo I’ve ever seen alex…good call
Yeah, Herb Lubalin designed it, so I guess it’s no surprise that it’s so well done
USA is pure logo porn, gets me goin’ allright! =P
99% sure Herb did NOT design that usa logo.
@ Jonathan- haha, yeah i’d say i’m 100% Herb wasn’t involved with the USA logo. I was referring to the “Mother and Child” logo which he did design and was linked out to on an earlier comment.
haha… well thats good Alex! My 1% was that there was maybe some idea out there somewhere started by Herb that someone had copied or something… yes, mother & child is classic.
what does the last one represent?