Colors of the Top 100 Web Brands


While the initial reasoning for the colors chosen may be trivial, the impact that these dominant players now have in the web world will surely influence the smaller startups that want to share in the positive color associations created by their bigger siblings

The fantastic Colourlovers put together this chart diagraming The Colors of the Top 100 Web Brands. A fascinating chart — the results of which you could probably guess — but it’s cool to see them all laid out and analyzed. Click here for the full size image.

via Josh Spear

7 Comments

  1. For-w-art says:

    Saw it a while ago, an interesting approach in my opinion on how colors add to corparte marketing and placement, both to the sector they’re in as to their opponents.

  2. Andrea says:

    HORRIBLE info graphic.

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  4. shawn avery says:

    so apparently, purple has some issues with focus groups?

    it would be interesting to explore the purple gap.

  5. Ryan says:

    I think this example of color choices on the web is super dope. Thanks for sharing!

  6. Jeff Finley says:

    Wow look at all that blue. Surprised that there’s not much green and a whole lot of red. I’m also curious what happened to the purple people.

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