Some vintage Braun goodness from the Dieter Rams Flickr Pool. Rams was the head of design at Braun A.G. during the heyday of industrial design. I think his philosophy is one we can all look to for inspiration:
Rams once explained his design approach in the phrase "Weniger, aber besser" which freely translates as "Less, but better." – Wikipedia
In the same flickr pool even a list with 10 Dieter commands: http://www.flickr.com/photos/scleroplex/309020979/sizes/l/in/pool-464886@N22/
Seems that the Apple designers are inspired by Dieter Rams.
I love his work, but thats such a ridiculously conceited statement, “less but better”
Wow, cool man, big thanks! http://vpeiedvtvcsss.com
“less but better” – is this ‘a ridiculously conceited statement ‘?
if this was Rams’ self assessment of his work, maybe it could be seen as conceited
but ‘better’ is used here as an ideal to aspire to
– isn’t the idea of design to innovate or improve ?