Apple chief of design Jony Ive and industrial designer Marc Newson worked together to design a one of a kind special edition of the Leica M rangefinder camera, to be auctioned at a charity event with the proceeds going towards (RED), the charity founded by Bono from U2 to support the fight against HIV and AIDS, and is expected to raise anywhere between $500,000-$750,000.
It is said that it took Ive and Newson 85 days and over 500 models to come up with the final product, which features a laser machined aluminum body and an anodized aluminum outer shell, a 24-megapixel full-frame CMOS sensor (as the $7,000 Leica M), and it includes a 50mm f/2 lens.
Beautiful. But… they’re expected to raise 500,000 – 700,000 from the entire auctions? Or from this camera alone?
that’s their expectation for the camera alone.
i wonder if it comes in a nice box.
I like Ive’s work, I like Apple, and I like Leica.
I’m not a fan of these, however. Everything beautiful about Leica is removed. Aesthetically, all the things that make Leica great is about getting away from this direction and going back to the original modernism.
What a tragic waste of time and creative energy for one camera. Leica should mass produce it. Sell as many as they can for as much as they can. Donate a tiny percentage of the profits to the charity. Way more benefit to the world this way.
Leica stacks about 70 million dollars in revenue per quarter. You do the math.
Adam, I was going to write a similar thing but I don’t think it could be said any better. Agreed.
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