Building a fast car is expensive. Title sponsors pay large sums in sponsorship fees to display their brand prominently on a race car, and their brand esthetic usually dictates the color scheme applied to the rest of the vehicle. Some people lamented the arrival of decal-infested machines, but I’ve always been fascinated with how a creative paint job can make a some of these objects much more memorable.
In this first series, I’ve featured one of motorsport’s oldest title sponsors, Martini & Rossi.
-Rory
Martini & Rossi and Gulf are my all time favorites.
What a post, thanks!
Welcome Rory. Great post man.
After the Marlboro racing livery, the Martini livery is a close second.
Don’t forget my favorite pic of that Porsche:
http://mlkshk.com/r/1397
@1 & @3, more to come! Gulf and Marlboro are on the to do list.
Great post, I’m a huge fan of classic liveries and this is definitely one of them.
Also I hadn’t seen that Lotus BRG and Martini combo before, very unique.
to anyone who is interested in rally photography, I can really recommend this book:
http://www.amazon.com/Rally-David-Williams/dp/3829009089/ref=sr_1_9?ie=UTF8&qid=1338967629&sr=8-9
Hi, Collective!
In addition to your great post I would like to share this photo: http://www.screene.com/carwallpapers/Ford/5931.jpg
Yay rory!
@7: I own that book! A wonderful visual trip the the group B days, one of the deadliest but arguable some of the most exciting racing in motorsports. Not to mention the cars were so beautiful!!
Gulf is one of my favorites too, but they only had a few works teams. If I can find a solid list of examples in my digging, I’ll be sure to post it in the future. -Rory
What racing class is the #10 car?
Great post. For lovers of car liveries there is a cool book called Go Faster published by Gestalten. You can watch a little teaser here http://www.gestalten.tv/motion/go-faster
Formula 1, it’s a Brabham BT44B or BT45, unsure about the year.
I am considering doing a fall plnntiag schedule. I actually have a bunch of weeks already worked out, but I haven’t figured out how to coordinate it all yet. If I have time, I will be putting it together this fall.