Polaroid SX-70 Ad



httpvh://www.youtube.com/watch?v=5jaiq_ZZ_eM
With all the recent talk about The Impossible Project I thought I’d post this beautifully shot ad for the Polaroid SX-70 camera.

“This ad from the 70’s describes the Polaroid SX-70, a Land camera with complex optics and advanced features that brought immediate-results photography via the Polaroid system.”

Anyone got an SX-70 they’re going to dust off now that film is available again?

Video Link

15 Comments

  1. there’s still this kind of polaroid camera

  2. I think this was produced and directed by Ray and Charles Eames.

    God-damn Polymaths!

  3. sean patrick says:

    everything but the polyester dude was made by ray and charles. the image of the man sleeping is from powers of ten. to answer your question, i stare at my old sx70 everyday, waiting for it to be carried around everywhere again…

  4. S.Lemon says:

    The sx-70 is one of my primary cameras. I’ve been shooting modified 600 with it for a few years now and stocked up when I heard Polaroids official plans to stop production. I also received two packs of the impossible project’s, tz-artistic, which I’m looking forward to using and seeing the results.

    I know a lot of people are concerned about the prices for the new film, so it will be interesting to see how it all plays out.

  5. I started looking for an SX-70 the day the project was announced, being a touch behind on owning sweet things, but the wonders of the internet quickly earned me a solid black Model II. I was hoping that I’d be able to afford the film the project put out reasonably, but this first batch is going for more than old-stock color.

    I suppose if I’ve been waiting more than a year already I can wait out the price, but how am I going to christen the camera without a pack or two through it? I’m in the same boat as with my Nizo/Braun Super-8, where dealing with each cartridge of film costs the same as the camera.

    Both will have to remain Eye-Candy before they can produce it.

  6. Jarson says:

    the power of ten!

  7. Scott says:

    Sean Patrick-
    thanks, good catch. had those images set aside in a folder and somehow that got in there.

  8. gordon says:

    The SX/70 was from an amazing time when we built well designed things that would last. Most of the cameras I own from that period are built like tanks.

  9. Jonathan says:

    Oh wow! My SX-70 has just been sitting pretty atop my desk staring at me. Finally I can use it again! Happy day. Worth the price.

  10. hunter says:

    as luck would have it, i picked up a peachy SX70 and new-old-stock accessory kit at a thrift store in north carolina for under $15 this weekend… score.

  11. Sara says:

    Like S.Lemon, I stocked up on 600 film when I found out production was ending. I just use an ND filter over the pack and go…

    Definitely looking forward to trying the new film. (:

  12. simon smith says:

    I have one in an original leather case you can borrow… you know where to find me!

  13. joaquin says:

    i just found one yesterday in perfect conditions just lying in the floor of an abandoned house. can you belive it? Polaroid 1000, so beatiful

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