Graham Smith’s brilliant Unevolved Brands is “A progressive study on brand & logo simplification“. It’s also a lot of fun; we sat here for quite a while going through each logo and trying to guess the brand it represented. They run the gamut from completely obvious to frustratingly cryptic and all the while Smith strings you along with vague hints as to the logo’s true identity. The fact that I recognized any of them is sort of a sad testament to the pervasiveness of the modern global brand. They’ve drilled these things into our heads to the point where all we need are a couple colors and basic shapes.
Unless some sort of Mad Max / Waterworld situation goes down and people start just wearing leather suits and fish skin canteen holsters, brands aren’t going anywhere. But it would be nice to see more companies start shifting to simpler, text-free versions like these (Nike and Apple are good examples of brands who have already gone pretty far in this direction). A lot of Smith’s simplifications are really nice to look at actually.
Be honest, did you get most of them? I feel like UK people have an advantage, a few those I’ve never even heard of.
FUKING A. THIS IS FUKING AMAZING. THANKS FOR SHARING THIS!!!!!! AAAA!!! this make me love graphic design so much!! besides all the marketing shenanigans. tht’s just business. but i love how shapes and color can transmit message/word!!!! AAAAAAAAAAAA!!!!! AAAAAAAAAA!!!!!! this gives me tingly feeling! *embarrassed*
This reminds me of that “jumbled letters in a sentence/paragraph still make sense” thing.
Tsehe logos are sltil iedtniafilbe by their basic shpaes, just lkie this sentecne.
just amazing how some logos are recognisable by just coloured dots!
That’s great. The lego one hit me so instantly and I never even realized what a great logo they have.
#27 haha, win! 😉
3rd is Firefox I believe, 4th is AmEx
It’s pretty fun 🙂 Apple was the hardest one to guess……..
I made one for you guys to guess: http://jokke-svin.dk/guess-the-brand/
lol @ Joaquim. ISO50?
@ JAG — How on earth could you guess that?!
These unevolved brands were inspired from http://www.thebrandquiz.com I would guess by looking at them, although the questions from that site are much more difficult to guess I think!
FUKING A. THIS IS FUKING AMAZING. THANKS FOR SHARING THIS!!!!!! AAAA!!! this make me love graphic design so much!! besides all the marketing shenanigans. tht’s just business. but i love how shapes and color can transmit message/word!!!! AAAAAAAAAAAA!!!!! AAAAAAAAAA!!!!!! this gives me tingly feeling! *embarrassed*
Dear god. Could this comment have any more capital letters and exclamation points in it?
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