In keeping with my recent car kick I thought I’d post these vintage BMW ads. The first one — created as part of BMW’s affiliation with the 1972 Munich Olympics — is vaguely reminiscent of Otl Aicher’s posters. I’m assuming this was no accident. It’s also a big enough file that you could probably get a pretty good print out of it off a nice inkjet (click image to view full size). I really wish more vintage posters like this were available in higher resolutions. With most of this advertising stuff, the owners of the copyrights have no intention of ever printing them again, it’s a shame they can’t be reproduced and enjoyed by more people.
Via CarType
Drooling over the Red BMW one, what a great layout
That first ad was actually for an early ’70’s all electric version of BMW’s famous 2002. Crazy that they were experimenting with that all the way back then. Funny how they just announced their all-electric version of the 1 Series like 2 weeks ago: http://www.worldcarfans.com/109121723594/bmw-activee-concept-revealed-ahead-of-detroit-debut-video
Great post.
Awesome! Thanks for posting these, I absolutely adore old BMWs and the vintage advertising aesthetic, so this is a mashup made in heaven. đŸ™‚
These make me want to go out and actually buy one of these cars = successful marketing design. Great share, Scott.
Awesome! Thanks for sharing these. These are really beautiful and rare. I think if you want to be happy for a lifetime ride a BMW.
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I managed to purchase some of Otl Aicher’s 1972 Olympic posters (http://www.flickr.com/photos/insect54/2307407256/) that run along the same lines as the “Schrittmacher” one. I have tried to find any sellers for this fantastic poster, but no luck. Does anyone else had success locating one of those?
The Otl Aicher feel might not be a coincidence. One of my college professors worked for Aicher in the early 70’s, and I recall him talking about doing some work for BMW.